Marketing Case Study Example | Topics and Well Written Essays - 500 words

Marketing - Case Study Example Price – Despite the presence of various beer brands in the international market, Budweiser has maintained its respectable share in the global market due to its distinct product identity and deep satisfaction of customers towards its product. Hence no matter what the price of the product, Budweiser has been able to maintain its loyal customers. The so called Budweiser trademark dispute where three companies stake claim to the name â€Å"Budweiser.† Not only does it add confusion to the general public, it also varies the product taste and packaging. Despite the aforementioned weaknesses and threats, Budweiser continues to have a competitive advantage over other brands due to its stand out product name, label, and packaging. Furthermore, â€Å"sin† products such as alcoholic beverages maintains a competitive edge over other beverages despite outrageous ad campaigns and continuous government warnings. It may or may not have an agreeable marketing strategy. Nevertheless, the product name says it all. The name Budweiser has given another denotative meaning to beer, or to make it concrete – Budweiser has made itself synonymously identified to

Sense and Essay Essay Example for Free

Sense and Essay Essay Copy down at least three descriptions that connect to at least three of the following senses: a. visualb. tastec. hearingd. touch e. smell 3. Write down the author’s main point. Actually copy his main point from the essay so I can see that you see his thesis. 4. What are five words (diction) that you find interesting that the author uses to describe anything in the essay? Explain each word in a sentence that tells me why you think the word is interesting. 5. Why does the author compare the farm to a boat? Why do you like this or not. Explain in two sentences. . Explain why you would or would not like to be a part of the scene the author describes. Provide one quote/description that you like and explain why you like it. OR provide one quote/description you dislike, explain why you dislike it, and then rewrite it so that it is better in your opinion. 7. Then write a descriptive essay that models â€Å"Summer Wind† using ONE of the following two prompts. The essay should be at least ONE page long.   Writing Prompt One: Think of a force of nature that you have experienced. Write your own essay that completely describes the scene and how it affected you. Possible suggestions are these: a. An ice stormb. A floodc. A tornadod. A hurricane e. A riptide in the oceanf. A thunderstormg. A snowstormh. A heat wave Writing Prompt Two: The author of â€Å"Summer Wind† describes a quiet day in the life of his farm that he both enjoys and savors. Think about your own experiences and a quiet day that gave you pleasure. When finished with the essay, complete the following procedure with your essay: 1. Circle the images/descriptions that appeal to EACH of the five senses and label each sense visual, hearing, taste, touch, or smell. 2. Underline the main point you are trying to make in your essay; that is, underline the one sentence or two that tells me what you want to say or mean in your essay, the thesis. Name:_______________________________Date:________________Period:____ 0th Grade Literature and Composition (Periods 1, 3, 4, 6 7) Write the following assignment on loose leaf paper and then staple it to this sheet. This assignment needs to be completed by the end of the period. Carefully read the essay titled â€Å"Retreat into the iWorld† and answer the questions below: 1. Where does the author use a â€Å"story† or personal narrative? Where does the author get personal about his life? Copy down the first three words of the sentence of where he begins to do so and copy down the last three words of where the â€Å"story† ends. 2. Copy down the main point of the essay, Technology promises to make our lives easier, freeing up time for leisure pursuits. But the rapid pace of technological innovation and the split-second processing capabilities of computers that can work virtually nonstop have made all of us feel rushed. We have adopted the relentless pace of the very machines that were supposed to simplify our lives, with the result that, whether at work or play, people do not feel like their lives have changed for the better. Adapted from Karen Finucan, Life in the Fast Lane Assignment: Do technological changes that make our lives easier not necessarily make them better? Two pages. Prompt Two Many rare inventions or technical devices have drawbacks, major and minor. Think about an electronic device or innovation that is now available. Choose one and analyze its positive and negative effects. Once you have thought about both the positive and negative effects, choose a side for the following question: â€Å"Technology: harmful or helpful? You decide† Now write your essay, two pages. Some suggested technological products are camera phones, iPods, iPhones, chat rooms, blogs, digital cameras, DVD’s, cell phone ring tones, etc†¦

The capital punishment

The capital punishment Capital Punishment Capital punishment is the lawful act of taking the life of a person who has been convicted of a crime. There has much debate over the years concerning capital punishment and its effectiveness as a crime deterrence, retribution, and the methods in which the executions are carried out. All the mentioned factors lead to the question of should the United States use capital punishment? According to Cheatwood the deterrence argument for capital punishmentclaims that the existence of thedeath penalty and the use of that penalty will deter violent crime within the political jurisdiction in which the law exist and is applied. If that is true, then in two fundamentally similar jurisdictions that differ only in the existence and use of capital punishment the level of violent crime in the jurisdiction that employs the death penalty should be lower than the level in the jurisdiction that does not (Cheatwood,1993,para.17). Cheatwood(1993) found that in consideration of the research conducted in 1976 it showed that neither the existence of capital punishment at state level, nor the enactment of provision as demonstrated by the number of executions in the state would have an effect on deterring crime at the county level. Some think that capital punishment is brutal, others believe that it is retribution for horrific crimes committed (Zimring, 2000). Many would agree with me that in the case of Angel Diaz a man who was convicted and sentenced to death was subjected to brutal and inhumane conditions, something went terribly wrong. The drugs administered left his arms badly burned; the medical examiner said that none of the medication administered went to the right place. Witnesses stated the deceased seemed to suffer during the process, according to testimony it took 34 minutes, which is 20 minutes longer than usually required for an execution. According to testimony 14 vials of material was used before Diaz was successfully executed (National Public Radio,2007). Jed Bush who was the Governor of Florida during this botched execution called the moratorium in that state on all prosecutions until they could get to the bottom of what was going wrong with the legal injection protocol(National Public Radio, 2007). During an interview on National Public Radio Dahlia Lithwick stated that 22 of the 40 states that allow the death penalty either have moratoria or theyre considering imposing moratoria. Two other states formally banned lethal injection, and one has found the death penalty unconstitutional (National Public Radio,2007). Some states admit that they believe in capital punishment but do not agree with the disastrous way it is administered (National Public Radio,2007). Some states think that if the accused has committed murder then he or she must die as retribution. They believe that life imprisonment does not serve as retribution for the loss of innocent life. Defenders of capital punishment also argue that it is a crime deterrent. I do not agree with capital punishment, but many agree that it is just retribution. How can we stand behind a law that commits the same act that it convicts? I do agree that society has an obligation to protect its citizens. Murderers and others who commit crimes that are detrimental to the safety and welfare of society should be reprimanded but lawfully killing another is committing murder. Some feel that the only way to guarantee that a convicted murderer will not kill again is by imposing the death penalty. This is true; the accused will not kill again because he or she is deceased. Most research has produced no findings that capital punishment is a crime deterrent. There is no evidence to support the claim that the death penalty is a more effective deterrent of violent crime than, say, life imprisonment. In fact, statistical studies that have compared the murder rates of jurisdictions with and without the death penalty have shown that the rate of murder is not related to whether the death penalty is in force: There are as many murders committed in jurisdictions with the death penalty as in those without. Unless it can be demonstrated that the death penalty, and the death penalty alone, does in fact deter crimes of murder, we are obligated to refrain from imposing it when other alternatives exist (Andre Velasquez,1988,). This is a debate that will go on for years to come. Capital punishment should be abolished because of botched executions and claims of racism. It also fair to say that those who cant afford to appeal their cases because of lack of funds are more likely sentenced to death than those who can afford a good legal defense. In some cases innocent people are sentenced to death. All life is of value whether or not it is taken illegal or legal it is unjust. References Cheatwood, D.(1993).Capital punishment and the deterrence of violent crime in comparable counties.Criminal Justice Review(Georgia State University), 18(2), 165-181. Retrieved from http://search.ebscohost.com/login.aspx?direct=truedb=sihAN=14243834site=ehost-live Zimring, E. F. (2000) Capital Punishment, Online Encyclopedia Retrieved from http://autocww.colorado.edu/~blackmon/E64ContentFiles/LawAndCourts/CapitalPunishment.html National Public Radio, Day to Day. (2007, February13). Florida mulls lethal-injection problems. Message posted to http://http:/www.npr.org/templates/transcript/transcript.php?storyId=7382349 Andre, C., Velasquez, M.(1988).Capital punishment our duty or doom.Isssues in Ethics, 1(3), . Retrievedfromhttp://www.scu.edu/ethics/publications/iie/v1n3/capital.html

Nasa Mars Missions Essay -- essays research papers

â€Å"The United States is justified in spending billions of dollars on NASA space missions to Mars.† Throughout the course of history, man has dreamed of stepping foot on another planet. The advances in technology in the 20th century have allowed man to do what at one time was considered unthinkable for millenniums before. With the advent of the modern space program in the early 1950’s, NASA has performed many inconceivable feats. They have sent and returned men to space. They’ve set up space stations orbiting the earth. They have allowed men to land on the moon, collect samples, and then return to the earth. They have sent spacecraft to explore comets and other planets. They have even sent space probes outside the known walls of this solar system. Recently, NASA has been spending billions of dollars in researching our second nearest planet, Mars. In understanding the scientific importance that such research can mean, the United States is justified in spending this money on NASA space missions to Mars. President John F. Kennedy said in 1961 that he believed that the United States could put a man on the moon before the end of the decade. Unfortunately, he never lived to see this prophetic feat performed. But in July of 1969, Neil Armstrong stepped foot on the moon before live audiences around the world. As he stepped out on this extraterrestrial surface, he stated the now famous words, â€Å"That was one small step for man, one giant leap for mankind.† But why was Kennedy so adamant about sending men to the moon? What significance could such a feat serve in our lives? Of course, we lived in a different time then. Many believed our effort to send a man to the moon was just an attempt to display the philosophical superiority of capitalism over communism during the height of the Cold War. If America could send a man to the moon before the Soviets, then perhaps, it was thought, that the world would come to understand that our capitalistic form of government allows scientific advancement much faster and better than a communist or socialist form of government. No doubt, the United States was involved with a â€Å"space-race† that was much more political in nature than technological. But perhaps President Kennedy saw something else. Perhaps he saw the benefits of such a feat in realms other than just political or philosophical. While signing the authorization bill of the N... ...worlds. Mars is just the second â€Å"giant leap† in our knowledge of the universe. Who knows what discoveries will be found on our research of other planets? To give up on space exploration due to financial restraints is like giving up on science in general. Just like the world is much bigger than our neighborhood, city, state and even country, so is science bigger than our planet. We must continue to reach out to other planets to find knowledge that may make our life on this planet more meaningful and better. The science fiction of yesterday always seems to become the science of today. Television shows like Star Trek and Star Wars have elements that are just now being developed within our lifetime. Technology begins with a dream – a concept – that is realized with greater technological advances. And these advances are developed through steps. It is impertinent that the United States continues to fund the exploration of Mars. We must not fall behind or lose this opportunity that we have to discover great new truths for the sake of economic or political reasoning. When all rationale are considered, it makes social, technological, and ecological sense to continue these great missions.

Karl Marx and His View on Religion Essay -- Marx Religion Religious Es

Karl Marx and His View on Religion Karl Marx, the founder and main advocator of his Marxist philosophy, wrote the Communist Manifesto in 1848. This document was the basis for all of his thoughts and ideas of the world at the time being. One of the major topics that he spoken on was how religion affected the society and how it was an institution that was not actually necessary to exist. Marxist VS Religion Marx saw religion as an evil that existed in society and that it brought down all the people that believed in that religion. Marx said that, ?It [religion] is the opium of the people,?[1] and in saying this, Marx meant that religion was contagious on society. Once the society had a taste for the religion, they became totally engulfed it in, and then they do not want to get out of that way of live because they see it as a good way to live. Then even if people wanted to get out of the religion it was hard to get out because the whole society had already been infected by the ?opium.? With the idea of equality of all people no matter what race or previous financial situation, the concept of a god was in complete opposition of the Marxist philosophy. ?Marx?s idea of God as a projection of alienated human beings whereby God becomes in rich proportion as humanity becomes poor.?[2] Marx is criticizing society and their overall views of how religion should be treated. The society is letting God become the main focus of their lives, and since they are giving almost all their attention to God, they are becoming oblivious of the other members of the society and the relationships between each other. As society was becoming distracted by ... ...what they have in the natural life on earth. With everyone living under the regulations of Marx?s ?religion? no one would have to have another structure of life. Works Cited: 1. David McLellan, Marxism and Religion: a description and assessment of the Marxist critique of Christianity (New York: Harper & Row, 1987), 13. 2. McLellan, 5. 3. McLellan, 167. 4. Rev. John J. Ming, S.J., The Characteristics and the Religion of Modern Socialism, 2nd ed. (New York: Benziger Brothers, 1908), 202. 5. Ming, 9 6. Bohdan R. Bociurkiw and John W. Strong, Religion and Atheism in the U.S.S.R. and Eastern Europe (Toronto: University of Toronto Press, 1975), 13. 7. Ming, 224. 8. Bociurkiw and Strong, 10. 9. ?Marxism,? 2000, (28 October 2001), 1. 10. McLellan, 159.

Discuss how fashion and appearance are central to the construction of social identities

Social identity has become an ever increasing state of uncertainity, we are constantly presenting ourselves to others through everyday interactions, by the way we speak and how we dress ourselves. We constantly mark ourselves as the same as those with whom we share an identity and diffrentiate with those, we do not. We visualize or imagine ourselves using various symbols or representations. We use these symbols in order to make sense of ourselves in relation to the world we inhabit. Symbols and representations have now increasingly become a feature in the production of identities.This way we signal our identities to others and how we know which people we identify with and why other people are different. How we speak, dress, wear uniforms or carry flags all offer symbols of identity. â€Å"When I rummage through my wardrobe in the morning I am not merely faced with the choice of what to wear. I am faced with the choice of images: the difference between a smart suit and a pair of over alls, a leather skirt and a cotton skirt, is not one fabric and style, but one of identity.You know perfectly well that you will be seen differently for the whole day, depending on what you put on; you will appear as a particular kind of woman with one particular identity which excludes others. The black leather skirt rather rules out girlish innocence, oily overalls tend to exclude sophistication †¦ often I have wished I could put them all on together- just to say, ‘how dare you think any of these is me. But also, see, I can be all of them. † (Williamson,1986, p. 91).Appearance and clothes have become crucial in the presentation of self, the information being projected inadvertently reveal more about a person than the information directly or intentionally given. However, with the growing awareness surrounding fashion identity, the clothes we wear has become a statement in itself. â€Å"In the case of the sociological interest in clothing and fashion, we know that through clothing people communicate some things about their persons, and at the collective level this results typically in locating them symbolically in some structured universe of status claims and life-style attachments. † (Davis.F. 1992. p. 4)Fashion and appearance has become a visual language, with its own structure as well as vocabulary. With a growing amount of other material artifacts to complement the clothing statement, this type of social identity has taken a new form of clichà ©.The need to appear in a certain way has propelled media hype to levels never imagined in modern societies across the globe. There are various media through which fashion and appearance has been propelled in the structures of social identity; television, magazines, journals, videos, mostly the internet has been a vital source of information. The culture of fashion draws upon the collective identity of individuals through mass advert campaign with the help of celebrity hype. This has aided th e transmission of new social constructions of appearances in relation to fashion.â€Å"Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house La Maison Worth, he sought a high society lady and an influencer of the court fashions, Princess Von Metternich, wife of the then Austria’s ambassador to France and close friend of Napoleon’s wife Empress Eugenie.This celebrity’s patronage and connection with La Maison Worth contributed immensely to the success and status of this couture house as the most influential in the world at its time. †(Uche. O, 2006). The impact of celebrities, fashions and appearance in the new formations of social identity, has shap ed the way one views self. No endorsement is complete these days without a celebrity promoting its content. From designer clothings, to a particular look, from body sizes to particular diets.The list has included material artifacts like perfumes to jewelleries, and everything in between. Self-presentation has become a complex process, propelling various elements of new fashion structures, the dialectic relationship between fashion contigencies and market branding. Social identities drawn from a social/structure level as well as drawing from a combination of modern technological factors, makes communication a vital factor in shaping personal and individual appearances.Style is then modified to suit a collective, thereby enabling a presentation of an image or appearance to identitfy a social culture. Appearances are shaped by different factors. Biological factors such as the forms that bodies and social factors such as experiences that are not independent. Identity is a complex interw eaving of a variety of different influences:biological factors that are affected by the environment, like the cultural perceptions of biology and social factors that are influenced through the understanding of biology.Social identity is strongly influenced by feminine and masculine characteristics associated with the gender categories, men and women appearances. Individuals can choose which aspects of gender identity to take up, but choices are constrained by a variety of factors including cultural perceptions of masculinity and femininity. â€Å"For men to adopt feminine symbols in dress would be to trangress, in the realm of appearance, the very essence of modern masculine identity.We have not reached that point, and no sign of the times leads us to anticipate any shift in that direction. Despite the multiple forms of its democratization, fashion remains essentially inegalitarian, at least where gender is concerned. † (Lipovetsky,G. p. 111). The increasing flexibility accom odates a diversity of masculinities and femininities in appearances. Gender identities are not fixed, often stereotypical, essentialist way, social identities tend to shift and change across time and between cultures.However, social identities are not something that can be choosen according to individuals, they are shaped by society, the culture that individuals live in, by experiences as well as understandings. The appearances of particular groups of males and females may be constrained or liberated when pitched against historical agendas and social structures such as education and economy. Although there is a freedom surrounding the ability to choose one’s identity, social and cultural factors, which include class and ethnicity as well as gender, contributies to the sorts of identites that one holds.